Writing

Kumar, A., Gawande, A., Kale, S., Agarwal, A., Brar, V. & Raibagkar, S. S. (2025). The impact of an effective academic audit on accreditation performance. Quality Assurance in Education, Article in Press, Article publication date: 12 February 2025. DOI.

Kumar, A., Gawande, A., Paliwal, J. M., Pendse, V., Kale, S., Agarwal, A., Brar, V., Palav, M., Nimbalkar, S., Saini, A., Rathi, G. & Raibagkar, S. S. (2025). Barriers and need for dataset sharing in the publishing of research thesis. Iberoamerican Journal of Science Measurement and Communication, 5(2), 1-17. DOI.

Singh, A., Kazi, R., Gorde, S., Shukla, R. P., Gawande, A. & Kumar, A. (2025). Exploring the Role of Environmental Education in Promoting Sustainability Mindset: An Empirical Analysis using Forward and Hierarchical Regression Methods. Nature Environment and Pollution Technology, Article in Press, Article publication date: 12 February 2025. DOI.

Kumar, A., Gawande, A., Bhilare, M., Wadajkar, V., Ghoshal, I. & Raibagkar, S. (2024). Differences in job satisfaction of nurses based on type of hospital: An analytical study from India. Asia Pacific Scholar, 9(1), 54-57. DOI.

Kumar, A., Joshi, J. P., Agarwal, A., Gawande, A., Sikhakolli, A. K., Joshi, M., Singh, K., Dadas, A. B. & Gupta, D. (2024). Predicting and Analyzing Student Exam Behavior with Distributed Machine Learning. IEEE Xplore, May, pp. 1-6. DOI.

Warpade, S., Kumar, A., Ingle, A., Pendse, V., Paliwal, J., Singh, M., Gade, R., Pathade, V. & Raibagkar, S. (2024). Indian Women in Doctoral Education: Some Encouraging Signs, the Path Ahead, and Lessons for Inclusivity. Space and Culture, India, 12(1), 64-84, DOI.

Kumar, A., Paliwal, J., Singh, M., Pathade, V., Gade, R., Palav, M. & Raibagkar, S. (2024). Focused literature review on accreditation and quality assurance: insights and future research agenda. Quality Assurance in Education, Article in Press, Article publication date: 6 December 2024. DOI.

Kumar, A., Gawande, A., Kale, S., Agarwal, A., Brar, V. & Raibagkar, S. S. (2024). Scopus weighted CiteScore: A better alternative to plain CiteScore. Iberoamerican Journal of Science Measurement and Communication, 5(1), 1-15. DOI.

Kumar, A., Saxena, J. M., Joshi, J. P., Aljapurkar, A., Paranjpye, R., Talla, T., Gawande, A. & Gupta, D. (2024). Early Detection of College Student Mental Health Issues Using Machine Learning. IEEE Xplore, February, pp. 1-5. DOI.

Kumar, A., Gawande, A., Agarwal, A., Kale, S., Brar, V. & Raibagkar, S. (2023). Sealing the gaps: enhancing quality control in business school dissertations. Quality Assurance in Education. 31(3), 469-484. DOI.

Kumar, A., Gawande, A., & Brar, V. (2023). Digitalization in the retail business: A strategy to gain a competitive edge. Asian Journal of Management, 14(2), 129-132. DOI.

Kumar, A., Brar, V., Chaudhari, C., & Raibagkar, S. S. (2023). Performance management through the balanced scorecard approach by the South African Revenue Service. Public Organization Review, 23, 1143–1165. DOI.

Kumar, A., Paliwal, J. M. Brar, V., Singh, M., Patil, P. R. T. & Raibagkar, S. S. (2023). Previous Year’s Cite Score Strongly Predicts the Next Year’s Score: Ten Years of Evidence for the Top 400 Scopus-indexed Journals of 2021. Journal of Scientometric Research, 12(2), 254-263. DOI.

Kumar, A., Brar, V., Chaudhari, C., & Raibagkar, S. S. (2023). Review of the compliance of the mandatory corporate social responsibility (CSR) by the Indian corporate sector. Asian Journal of Business Ethics, 12, 469-491. DOI. 

Kumar, A., Saxena, J. M., Saha, S., Aljapurkar, A., Ingawale, S., Bagul, S. P., Brar, V., & Gupta, D. (2023). E-commerce business model analysis in urban area using machine learning. IEEE Xplore, December, pp. 1-6. DOI.

Khedkar, E. B., Kumar, A., Ingle, A., Khaire, R., Paliwal, J. M., Bagul, D., Warpade, S., Londhe, B. M., Malkar, V., Huddedar, S. P., Jambhekar, N. D., & Raibagkar, S. S. (2022). Study of the causes and consequences of cloned journal publications. Publishing Research Quarterly. 38, 558-572. DOI.

Kumar, A., Gawande, A., & Raibagkar, S. (2022). Quality complacency in Indian higher education institutions between the second and third cycles of accreditation. Quality Assurance in Education, 30(4), 431-445. DOI. 

Kumar, A., Brar, V., Chaudhari, C., & Raibagkar, S. S. (2022). Discrimination against private-school students under a special quota for the underprivileged: a case in India. Asia Pacific Education Review, 26, 39-48. DOI.

Ghosal, I., Prasad, P., Behera, M. P., & Kumar, A. (2021). Depicting the prototype change in rural consumer behaviour: An empirical survey on online purchase intention. Paradigm, 25(2), 161-180. DOI.

Kumar, A., Deokota, S., & Chaurasia, R. (2022, October 19). System and method for management of restaurant customers (Registered Copyright No. L-118313/2022). Copyright Office, Department for Promotion of Industry & Internal Trade Ministry of Commerce and Industry, India. DOI

Kumar, A., Rashmi, P., & Shendurnikar, A. (2022, October 20). Blockchain ledger with spectral signatures of supply chain integrity management (Registered Copyright No. L-118330/2022). Copyright Office, Department for Promotion of Industry & Internal Trade Ministry of Commerce and Industry, India. DOI

Kumar, A., Geetika, & Sarathe, U. (2022, October 31). System and method for customer retention (Registered Copyright No. L-118368/2022). Copyright Office, Department for Promotion of Industry & Internal Trade Ministry of Commerce and Industry, India. DOI

Patil, S., Gawande, A., & Kumar, A. (2022, November 02). Method and system for managing credit card (Registered Copyright No. L-118465/2022). Copyright Office, Department for Promotion of Industry & Internal Trade Ministry of Commerce and Industry, India. DOI: 

Kumar, A., Darekar, A., & Kothari, V. (2022, December 20). Systems and methods for RFID supply chain management (Registered Copyright No. L-119831/2022). Copyright Office, Department for Promotion of Industry & Internal Trade Ministry of Commerce and Industry, India. DOI

Patil, S., Gawande, A., & Kumar, A. (2022, December 20). System and method for managing cryptocurrency (Registered Copyright No. L-119845/2022). Copyright Office, Department for Promotion of Industry & Internal Trade Ministry of Commerce and Industry, India. DOI

Kumar, A., Wadajkar, W., & Brar, V. (2021, March 26). Customer interaction using predicted transaction value (Registered Copyright No. L-100990/2021). Copyright Office, Department for Promotion of Industry & Internal Trade Ministry of Commerce and Industry, India. DOI

Kumar, A., Brar, V., & Kale, S. U. (2021, March 26). System and method for managing and monitoring customer behavior (Registered Copyright No. L-100991/2021). Copyright Office, Department for Promotion of Industry & Internal Trade Ministry of Commerce and Industry, India. DOI

Kumar, A., Brar, V., & Ramgade, A. (2021, March 26). Customer relationship management system based on remote locations (Registered Copyright No. L-101027/2021). Copyright Office, Department for Promotion of Industry & Internal Trade Ministry of Commerce and Industry, India. DOI

Dadas, A. B., Kumar, A., & Brar, V. (2021, March 26). System and method for selling project based service application software (Registered Copyright No. L-101028/2021). Copyright Office, Department for Promotion of Industry & Internal Trade Ministry of Commerce and Industry, India. DOI

Gawande, A., Kumar, A., & Brar, V. (2021, March 30). Deep insight representation using recurring revenue management system (Registered Copyright No. L-101035/2021). Copyright Office, Department for Promotion of Industry & Internal Trade Ministry of Commerce and Industry, India. DOI

Brar, V., Kumar, A., & Geetika (2021, March 31). Multiple Classification using similarity matching of products (Registered Copyright No. L-101109/2021). Copyright Office, Department for Promotion of Industry & Internal Trade Ministry of Commerce and Industry, India. DOI

Kumar, A., Brar, V., & Walke, S. G. (2021, May 31). Multilevel marketing in FMCG (Registered Copyright No. L-103945/2021). Copyright Office, Department for Promotion of Industry & Internal Trade Ministry of Commerce and Industry, India. DOI

Gawande, A., Kumar, A., & Darekar, S. (2021, May 31). Financial management in rural area (Registered Copyright No. L-103946/2021). Copyright Office, Department for Promotion of Industry & Internal Trade Ministry of Commerce and Industry, India. DOI

Kumar, A., Dadas, A. B., & Brar, V. (2021, May 31). System and method in pilgrim tourism (Registered Copyright No. L-103948/2021). Copyright Office, Department for Promotion of Industry & Internal Trade Ministry of Commerce and Industry, India. DOI

Patil, S., Gawande, A., & Kumar, A. (2021, June 03). Customer retention after product sales (Registered Copyright No. L-104052/2021). Copyright Office, Department for Promotion of Industry & Internal Trade Ministry of Commerce and Industry, India. DOI

Patil, S., Gawande, A., & Kumar, A. (2021, June 03). E-commerce management system (Registered Copyright No. L-104051/2021). Copyright Office, Department for Promotion of Industry & Internal Trade Ministry of Commerce and Industry, India. DOI

Kumar, A. (2021, June 15). Customer behavior in online shopping (Registered Copyright No. L-104502/2021). Copyright Office, Department for Promotion of Industry & Internal Trade Ministry of Commerce and Industry, India. DOI

Kumar, A., Pancholi, D. & Bhadauria, S. (2024). Tech Mahindra: Sustainability Metrics for Human Capital. In A. Gawande, A. Kumar, L. Arora & S. Raki, CASEPEDIA Volume 4: Case Studies in Management (4th ed., pp. 18-22). Dr. D. Y. Patil B-School, Pune. DOI.

Kumar, A., Dandwate, S. & Joshi, M. (2024). HCL Technologies: CSR Activities. In A. Gawande, A. Kumar, L. Arora & S. Raki, CASEPEDIA Volume 4: Case Studies in Management (4th ed., pp. 44-48). Dr. D. Y. Patil B-School, Pune. DOI.

Kumar, S., Kumar, A., & Pokharel, P. R. (2023). Indraprastha Gas: Superior Credit Rating. In A. Gawande, A. Kumar, S. Purandare & Sushil Kumar, CASEPEDIA Volume 3: Case Studies in Management (3rd ed., pp. 08-14). Dr. D. Y. Patil B-School, Pune. DOI.

Kumar, A., Khatoon, G., & Agawal, A. (2023). Adani Enterprises: All-round Growth. In A. Gawande, A. Kumar, S. Purandare & Sushil Kumar, CASEPEDIA Volume 3: Case Studies in Management (3rd ed., pp. 67-74). Dr. D. Y. Patil B-School, Pune. DOI.

Gawande, A., Kumar, A., Darekar, S. M. & Patil, P. (2023). SBI: Technology and Analytics. KIM Journal of Management Cases, 2(1), 32-36. DOI.

Kumar, A., Brar, V., Dadas, A. B., Purandare, S. & Singh, K. (2023). M&M: Sustainability Metrics. KIM Journal of Management Cases, 2(1), 37-43. DOI. 

Patil, S., Kumar, A., & Joshi, M. (2022). Infosys: CSR activities. In A. Gawande, A. Kumar & S. Purandare, CASEPEDIA Volume 2: Case Studies in Management (2nd ed., pp. 01-06). Dr. D. Y. Patil B-School, Pune. DOI.

Kumar, A., Darekar, S. & Patil, P. (2022). Eicher Motors: Iconic Royal Enfield brand. In A. Gawande, A. Kumar & S. Purandare, CASEPEDIA Volume 2: Case Studies in Management (2nd ed., pp. 102-107). Dr. D. Y. Patil B-School, Pune. DOI.

Kumar, A., Jha, G., & Deokota, S. (2022). Kaveri Seeds: Product expansion towards multi-crop strategy. In A. Gawande, A. Kumar & S. Purandare, CASEPEDIA Volume 2: Case Studies in Management (2nd ed., pp. 120-124). Dr. D. Y. Patil B-School, Pune. DOI.

Gawande, A., Kumar, A., & Patil, P. (2022). SBI Life: Focus on Digital. KIM Journal of Management Cases, 1(1), 82-88. DOI.

Kumar, A., Brar, V., & Dadas, A. B. (2022). DMart: Stellar Growth. KIM Journal of Management Cases, 1(1), 89-94. DOI.

Kumar, A., Patil, P., & Deokota, S. (2021). Titan: Navigating external environment post demonetization. In S. Patil, A. Gawande & A. Kumar, Caselets in Business (1st ed., pp. 23-25). Dr. D. Y. Patil B-School, Pune. DOI.

Gawande, A., & Kumar, A. (2021). Shree Cements – Superior performance Vs peers. In S. Patil, A. Gawande & A. Kumar, Caselets in Business (1st ed., pp. 34-37). Dr. D. Y. Patil B-School, Pune. DOI.

Kumar, A., & Wanjari, S. (2021). HUL: E-commerce in FMCG. In S. Patil, A. Gawande & A. Kumar, Caselets in Business (1st ed., pp. 43-46). Dr. D. Y. Patil B-School, Pune. DOI.

Kumar, A., Kaur, P., & Geetika (2021). Tata Motors: JLR reimagine strategy. In S. Patil, A. Gawande & A. Kumar, Caselets in Business (1st ed., pp. 47-49). Dr. D. Y. Patil B-School, Pune. DOI.

Patil, S., & Kumar, A. (2021). ITC: is aggressive dividend policy good enough? In A. Gawande, A. Kumar, F. Mobo, M. M. Momin & A. B. Rahul, CASEPEDIA Volume 1: Case Studies in Management (1st ed., pp. 14-21). Dr. D. Y. Patil B-School, Pune. DOI.

Kumar, A., Pimplapure, M., & Kankekar, T. (2021). HDFC Life: Marketing opportunity for pension products. In A. Gawande, A. Kumar, F. Mobo, M. M. Momin & A. B. Rahul, CASEPEDIA Volume 1: Case Studies in Management (1st ed., pp. 97-100). Dr. D. Y. Patil B-School, Pune. DOI.

Kumar, A., Saha, S., & Patil, P. (2021). Dr Reddy’s: USFDA quality audit. In A. Gawande, A. Kumar, F. Mobo, M. M. Momin & A. B. Rahul, CASEPEDIA Volume 1: Case Studies in Management (1st ed., pp. 101-104). Dr. D. Y. Patil B-School, Pune. DOI.

Kumar, A., Gawande, A., & Brar, V. (2021). Marketing Strategy. Success Publications, Pune. DOI

Patil, S., Kumar, A., & Brar, V. (2021). Marketing 4.0. Success Publications, Pune. DOI

Kumar, A., & Brar, V. (2016). Retailing Strategy: Products & Customer Services Perspective. LAP LAMBERT Academic Publishing, Germany. DOI

Kumar, A., Brar, V., & Walke, S. G. (2019). Retail Management. Success Publications, Pune. DOI

Walke, S. G., Kumar, A., & Brar, V. (2020). Agrotourism Management - A Complete Practical Guide. LAP LAMBERT Academic Publishing, Germany. DOI

Kumar, A. (2011). Strategic Management for Today’s Business. Siddhant College of Engineering, Pune. DOI

Gawande, A., & Kumar, A. (2021). Embracing Change & Transformation- Breakthrough Innovation and Creativity. Success Publications, Pune. DOI

Patil, S., Gawande, A., & Kumar, A. (2021). Caselets in Business. Case Development Cell, Dr. D. Y. Patil B-School, Pune, India. DOI

Gawande, A., Kumar, A., Mobo, F., Momin, M. M., & Bhanot, A. (2021). CASEPEDIA: Volume 1: Case Studies in Management. Case Development Cell, Dr. D. Y. Patil B-School, Pune, India. DOI

Gawande, A., & Kumar, A., (2022). Fostering Resilient Business Ecosystems and Economic Growth: Towards the Next Normal. Research and Publication Cell, Dr. D. Y. Patil B-School, Pune, India. DOI

Saxena, N., Gawande, A., Kumar, A., Paliwal, M., Aljapurkar, A., & Jha, G. (2022). Contemporary issues in Business, Management, and Society. Research and Publication Cell, Dr. D. Y. Patil B-School, Pune, India. DOI

Gawande, A., Kumar, A., & Purandare, S. (2022). CASEPEDIA: Volume 2: Case Studies in Management. Case Development Cell, Dr. D. Y. Patil B-School, Pune, India. DOI

Ganjre, K. A., & Kumar, A. (2023). Impact of Covid 19 On Commerce and Economics. Bestow Edutrex International, Mumbai. DOI

Ganjre, K. A., & Kumar, A. (2023). Impact of Covid 19 on Media and Entertainment. Bestow Edutrex International, Mumbai. DOI

Gawande, A., Kumar, A., & Purandare, S. & Kumar, S. (2023). CASEPEDIA Volume 3: Case Studies in Management. Case Development Cell, Dr. D. Y. Patil B-School, Pune, India. DOI

Gawande, A., & Kumar, A., (2023). Enhancing Productivity in Hybrid Mode: The Beginning of a New Era. Research and Publication Cell, Dr. D. Y. Patil B-School, Pune, India. DOI

Ganjre, K. A., & Kumar, A. (2023). Multidisciplinary Approach in Social Science Research. Bestow Edutrex International, Mumbai. DOI

Gawande, A., Kumar, A., Pokharel, P. R., Adhikari, P. R., Singh, K., & Bagul, S. (2023). Challenges, opportunities, and best practices for an alumni association. March, pp. 01-205. J. Scientific Research Private Limited, Pune, India. DOI

Atul Kumar (2010), “The Study of Attitude and Perception of Management Students with regards to Entrepreneurship in India”, an international conference on “Fostering an Entrepreneurial Environment”, Poona College of Art, Science and Commerce, Pune, (January 30). This paper was awarded as 2nd Best Paper of the conference.

Atul Kumar (2010), “An Analysis of Satisfaction Level of Customers with Regards to Insurance Services in India”, international research conference on “Service Management-The Catalyst”, Kohinoor Business School and Center for Management Research, Khandala, (February 20).

Atul Kumar (2011), “Purchase Decisions: An Empirical Study of Women’s Role in Family”, International Research Conference on “Service Management-The Trendsetter”, Kohinoor Business School and Center for Management Research, Khandala, (February 5).

Atul Kumar (2011), “Ascendancy of Store Image on Customer Behaviour: An Empirical Analysis”, an international conference on “Recent Trends in Business, Management and IT”, Poona College of Art, Science and Commerce, Pune, (April 24).

Atul Kumar (2017), “Customer Satisfaction towards the Services rendered by Superstore Retailers”, 10th International Conference on “Recent Innovations in Science, Engineering and Management”, Dhruva Institute of Engineering and Technology, Nalgonda, Telangana (July 07).

Atul Kumar (2018), “Tripe Talaq issue towards Indian Woman Empowerment”, International Conference on “Tripe Talaq issue towards Worldwide Women Empowerment”, Shri Jagdishprasad Jhabarmal Tibrewala University, Vidyanagari, Jhunjhunu (Feburary 24).

Atul Kumar (2018), “To Live with Dignity is the Essence of Human Rights”, International Conference on “To Live with Dignity is the Essence of Human Rights”, Shri Jagdishprasad Jhabarmal Tibrewala University, Vidyanagari, Jhunjhunu (May 11).

Atul Kumar (2019), “E-payment Regime in India”, International Conference on Business Transformation in Digital Economy, Institute of Technology and Management, Mumbai, India (Dec., 14).

Atul Kumar (2020), “Neuro-Marketing”, International Conference on Recent Trends in Business Management, Neville Wadia Institute of Management Studies & Research, Pune, Maharashtra, India (April, 28, 2020).

Atul Kumar (2020), “E-commerce management system”, International Conference on Recent Trends in Business Management, Lloyd Business School, UP, India (May, 2).

Atul Kumar (2020), “Analysis of Digital medium of marketing for optimum price utilization of Agricultural produce”, International Conference on Rethinking Business, Embracing The Age of Digitalization, International Institute of Management Studies, Pune, Maharashtra India (July 10&11).

Atul Kumar (2021), “Predictive Analytics Using Machine Learning in XLSTAT”, 1st International Business Analytics Conference on “Future of Business Analytics: Trends in 2020 and Beyond’’, K J Somaiya Institute of Management, Mumbai, India (26th-27th March).

Atul Kumar (2021), “Digital pharmaceutical marketing: A review”, International Conference on “Embracing Change & Transformation - Breakthrough Innovation and Creativity”, Dr. D. Y. Patil B-School, Pune, India in collaboration with Dr. Soetomo University, Indonesia (March 23-25).

Atul Kumar (2021), “Implications on customer satisfaction and loyalty in CRM”, International Conference on “Embracing Change & Transformation - Breakthrough Innovation and Creativity”, Dr. D. Y. Patil B-School, Pune, India in collaboration with Dr. Soetomo University, Indonesia (March 23-25).

Atul Kumar (2021), “Relationship marketing implementation and customer relationship management”, International Conference on “Embracing Change & Transformation - Breakthrough Innovation and Creativity”, Dr. D. Y. Patil B-School, Pune, India in collaboration with Dr. Soetomo University, Indonesia (March 23-25).

Atul Kumar (2021), “A systematic study of digital marketing as a competitive technology-based approach”, International Conference on “Embracing Change & Transformation - Breakthrough Innovation and Creativity”, Dr. D. Y. Patil B-School, Pune, India in collaboration with Dr. Soetomo University, Indonesia (March 23-25).

Atul Kumar (2021), “The future education delivery model”, International Conference on “Embracing Change & Transformation - Breakthrough Innovation and Creativity”, Dr. D. Y. Patil B-School, Pune, India in collaboration with Dr. Soetomo University, Indonesia (March 23-25).

Atul Kumar (2021), “Covid-19 pandemic and its likely effect on economic development: an opinion survey of professionals”, International Conference on “Embracing Change & Transformation - Breakthrough Innovation and Creativity”, Dr. D. Y. Patil B-School, Pune, India in collaboration with Dr. Soetomo University, Indonesia (March 23-25).

Atul Kumar (2021), “Online Education Challenges and Opportunities in New Normal”, International Conference on Future & Trends in Distance & Online Education, International Association of Distance and Online Education, Mumbai (May 18 & 19).

Atul Kumar (2021), “Foreign Direct Investment in E-Commerce”, International Conference on Future & Trends in Distance & Online Education, International Association of Distance and Online Education, Mumbai (May 18 & 19).

Atul Kumar (2021), “Study of Impact of the Covid-19 Outbreak on Digital Payment in India”, International Asian Congress on Contemporary Sciences-V, Nakhchivan State University, Azerbaijan (June 1-2).

Atul Kumar (2021), “The Impact of Value-Driven Marketing On B2B Industry: The Importance of Value-Driven Marketing In Lead Generation and Customer Acquisition in B2B industry”, Virtual International Conference on ''Role of Research in Management and Business in Current Scenario'', Saibalaji International Institute of Management Sciences, Pune, India, (June 24-25).

Atul Kumar (2021), “Adoption of Digital Marketing Techniques: A Survey of Marketing Executives from India”, 4th International Conference on Globalization & International Relations, Institute of Economic Development and Social Researches, Ankara, Turkey, (August 1-2).

Dr. Atul Kumar (2021), “Demonetization and E-Monetization: A Short-Term Medium-Term, and A Long-Term Impact Review”, International Conference on Standardizing Management Practices: Challenges & Opportunities, Faculty of Management Studies, Mohanlal Sukhadia University, Udaipur, Rajasthan, India (August 12 – 14). 

Dr. Atul Kumar (2021), “India's Demonetization: A Review of Its Economic Impact”, International IZMIR Economics Congress, Institute of Economic Development and Social Researches, Turkey (September 11-12).

Atul Kumar (2021), “Has Covid-19 Changed the Core of Marketing Concepts?”, International Fenerbahçe Conference on Covid-19 Studies in Social Sciences, FBU European Studies Application and Research Center, Istanbul (September 30).

Dr. Atul Kumar (2021), “Perspective Human Capital in Food Industry Performance”, 3rd International Culture, Art and Literature Congress, UKSEK Publications, Ankara (October 8).

Dr. Atul Kumar (2021), “Covid-19 Pandemic and Indian Economic Development”, International Pearson Conference on Social Sciences & Humanities-III, NevÅŁehir (October 26-27).

Dr. Atul Kumar (2021), “Vocal to local as effective retail marketing strategies for small retailing business in India 2021”, International Archeology, Art, History and Cultural Heritage Congress, Adana, TURKEY (November 13-14).

Atul Kumar (2022), “To study the factors influencing the share price of it and automobile companies in India”, 5TH International Aegean Symposium on Innovation Technologies & Engineering, Izmir, TURKEY (February 25-26).

Dr. Atul Kumar (2022), “Study of Customer Aspects of Cyber Securities in E-Banking”, Global Educational Leadership Conference, India (February 27).

Dr. Atul Kumar (2022), “Study of Change in Consumer Buying Behaviour towards online Education”, International Conference on Financial Perspectives, Rajkiya Engineering College, Kannauj, UP, India (March 24-25).

Dr. Atul Kumar (2022), “A study of adverse effects of shopping online”, International Research Conference on Fostering Resilient Business Ecosystem and Economic Growth: Towards the Next Normal”, Dr. D. Y. Patil B-School, Pune, India (April 27-29).

Dr. Atul Kumar (2022), “Quantifying the impact of corporate governance on stock market return in Colombo Stock Exchange-listed firms”, International Research Conference on Fostering Resilient Business Ecosystem and Economic Growth: Towards the Next Normal”, Dr. D. Y. Patil B-School, Pune, India (April 27-29).

Dr. Atul Kumar (2022), “Does net neutrality have any effect on the Indian Internet Users? An empirical study”, International Research Conference on Fostering Resilient Business Ecosystem and Economic Growth: Towards the Next Normal”, Dr. D. Y. Patil B-School, Pune, India (April 27-29).

Dr. Atul Kumar (2022), “The Effectiveness of influencer marketing on social media for home grown Indian brand”, International Research Conference on Fostering Resilient Business Ecosystem and Economic Growth: Towards the Next Normal”, Dr. D. Y. Patil B-School, Pune, India (April 27-29).

Dr. Atul Kumar (2022), “Study of usage of puffery in advertisement and its influence on consumer attitude”, International Conference on Sustainable & Innovative Business Practices, Lexicon Management Institute of Leadership and Excellence, Pune (September, 24).

Atul Kumar (2022), “Risk in Digital Payments: A Study of Households Perception”, International Kaoru Ishikawa Business Administration and Economy Congress, Universidad Juárez Autónoma de Tabasco, México (November, 24&25).

Atul Kumar (2023), “Cons of Online Buying: A Study of Indian Buyers”, 13th International Conference on Culture, Civilization and Social Sciences, Institute of Economic Development and Social Researches, Turkey, (January, 26&27).

Atul Kumar (2023), “Impact of COVID-19 on interest rates in India”, International Conference on “Warriors of Education”, Bestow Edutrex International, Mumbai (Feb. 25, 2023).

Atul Kumar (2023), “Impact of COVID-19 on International Trade and India’s response”, International Conference on “Warriors of Education”, Bestow Edutrex International, Mumbai (Feb. 25, 2023).

Atul Kumar (2023), “Impact of Web technology marketing on consumer durable items”, International Conference on “Enhancing Productivity in Hybrid Mode: The Beginning of a New Era”, Dr. D. Y. Patil B-School, Pune, India (May 29-31).

Atul Kumar (2023), “Hybrid Marketing best practices”, International Conference on “Enhancing Productivity in Hybrid Mode: The Beginning of a New Era”, Dr. D. Y. Patil B-School, Pune, India (May 29-31).

Atul Kumar (2023), “Risk Perception Evaluation of Households Regarding Digital Payment Systems”, 4th Baskent International Conference On “Multidisciplinary Studies”, Ankara, Türkiye (August 4&6).

Atul Kumar (2023), “Assessing the influence of Covid-19 on households’ digital payments: A study”, International Congress of Recycling Economy & Sustainability Policy, Baku Eurasian University, Istanbul Gelisim University, Bandirma Onyedi Eylul University, Azerbaijan (October 12).

Atul Kumar (2023), “Long-term Vs short term impact of social media advertising on customer loyalty of packaged baby foods in Maharashtra” International conference on “Research, Reengineering and Revolutionization of Sustainable Development” MC Stem University, USA (October 26 & 27).

Atul Kumar (2023), “Exploring perceptions of employability skills among b-school students”, 5th International Scientific Research Congress, IKSAD Institute, Türkiye (November 5&7).

Atul Kumar (2023), “Perception of faculty regarding proposed new accreditation norms by the national assessment and accreditation council”, International European Congress on Social Sciences, IKSAD Institute, Türkiye (November 11&13).

Atul Kumar (2023), “E-commerce Business Model Analysis in Urban Area Using Machine Learning”, 3rd International Conference on “Smart Generation Computing, Communication and Networking”, IEEE Bangalore Section, India (December 29&31).

Atul Kumar (2024), “Navigating the modern marketing landscape: embracing hybrid marketing as the new normal for comprehensive outreach strategies”, International Conference on “Multidisciplinary Research”, Eastern University, Sri Lanka (January 23).

Atul Kumar (2024), “Blending Traditional and Digital Crafting Hybrid Marketing Strategies for Modern Audiences”, 7th Asia-Africa Development Conference, Dr. D. Y. Patil Institute of Management Studies, Pune (March 1&2).

52. Atul Kumar (2024), “Predicting and Analyzing Student Exam Behavior with Distributed Machine Learning”, 3rd IEE International Conference on “Intelligent techniques in control optimization and signal processing 2024”, Kalasalingam Academy of Research & Education (March 14 - 16).

Atul Kumar (2024), “Social Media UGC's Impact on Brand Equity of Educational Toys”, Annual International Conference­ 2024 on “Harmony in Innovation: Navigating Global Business Landscapes through Emerging Technologies and Dynamic Management Strategies”, Dr. D. Y. Patil B-School, India (April 3 - 5).

Atul Kumar (2024), “Early Detection of College Student Mental Health Issues Using Machine Learning”, 2nd IEE International Conference on “Integrated Intelligenceand Communication Systems”, M. S. Ramaiah Institute of Technology (November 22 & 23).

Atul Kumar (2010), “The Study of Changing Buying Behaviour & Satisfaction level of Customers of Organized Retailers in India”, a national seminar on “Innovative trends in management 2010”, Siddhant Institute of Business Management, Pune, Maharashtra, (January 15-16). This paper was awarded as the Best Paper of the seminar.

Atul Kumar (2010), “Strategic Management for Excellence in Academic Institutions”, National conference on “Strategic Management for Excellence”, MIT College of Engineering, Pune, Maharashtra, (January 21-22).

Atul Kumar (2010), “The Study of Changing Buying Behaviour of Customers in Organized Retail Industry of India”, National Seminar on “Retail Transitions: Prospects & Retrospect”, Faculty of Management Study of Janardan Rai Nagar (Deemed) University, Udaipur, Rajasthan, (January 29-30).    

Atul Kumar (2010), “Telecom Services in India”, a national seminar on “India INC- Agenda 2015” Dnayanganga Institute of Career Empowerment & Research, Pune, Maharashtra, (March 6).

Atul Kumar (2010), “The Sales Promotion: A Study of its Influence on Customer Purchase”, National Research Conference on “Service Management - A Holistic Approach: The Emerging Horizons”, Pillai’s Institute of Management Studies & Research, Navi Mumbai, (September 25). This paper was awarded as the Best Paper of the conference.

Atul Kumar (2010), “The Marketing Strategies: A Study of Bank Credit Card Holders in Pune Region”, National Research Conference on “Service Management - A Holistic Approach: The Emerging Horizons”, Pillai’s Institute of Management Studies & Research, Navi Mumbai, (September 25). This paper was awarded as 2nd Best Paper of the conference.

Atul Kumar (2011), “An Empirical Analysis of Sales Promotion with Special Reference to Super Markets”, National conference on “Strengthening Today, Building Tomorrow”, Vishwakarma Global Business School, Pune, (March 4-5).

Atul Kumar (2011), “Store Image - A Critical Success Factor in Dynamic Retailing Environment”, national seminar on “Economic Environment of Business”, Sir M Visvesvaraya Institute of Management Studies & Research, Mumbai, (September 24).

Atul Kumar (2011), “Islamic Banking: Strategic Issues and Challenges in India”, a national conference on “Strategic Management for Today’s Business”, Dept. of Business Management, Siddhant College of Engineering, Pune, (October 7).

Atul Kumar (2012), “Corporate Social Responsibility Practices in India”, a national conference on “Recent Amendments in Corporate Laws inclusive of Direct & Indirect Laws”, Indrayani Mahavidyalaya, Talegaon, Pune, (February 16 to 18).

Atul Kumar (2012), “Assessing the Demographic Orientation towards Store Design”, a national conference on “Emerging Trends in Information Technology and Business Management”, Dr. D. Y. Patil Institute of Management, Ambi, Pune, (March 9).

Atul Kumar (2015), “NGO Management through Efficacious Human Resource Practices”, a national conference on “Changing Business Paradigms: Through Innovative Trends in Management Stream & ICT”, Siddhant Institute of Computer Application, Pune, (March 13 & 14, 2015). This paper was awarded as the Best Paper of Conference.

Atul Kumar (2017), “Role of Innovation and Automation of Legal System in Nation Building”, a national conference on “Role of Innovation and Automation in National Building”, Shri Jagdishprasad Jhabarmal Tibrewala University, Vidyanagari, Jhunjhunu, (November 20).

Atul Kumar (2017), “Measuring Happiness at Work Place: A Comparative Study of Government and Private College Teachers”, a national conference on “Work-Life Balance for Greater Efficiency & Effectiveness”, Shri Jagdishprasad Jhabarmal Tibrewala University, Vidyanagari, Jhunjhunu, (December 22).

Atul Kumar (2019), “Role of NGO in Corporate Social Responsibility Activities”, a national seminar on “Impact of partnering Non-Government Organizations for Corporate Social Responsibility (CSR) in India”, Indrayani Mahavidyalaya, Talegaon, Maharashtra (February 06 & 07).

Atul Kumar (2021), “Online Education System – The Future Education Delivery Model in New Normal”, a national conference on “Indian Economic Recovery Post COVID: Technology and Management Opportunities and Challenges”, Dr. D. Y. Patil Institute of Management & Research, Pune, Maharashtra (March 18 & 19).

Atul Kumar (2021), “Display marketing on online media platforms and its effect on consumer behavior”, national conference on “Atmanirbhar Bharat: A Gateway to Future Growth & Development”, Indira School of Business Studies, Pune, Maharashtra (September 18).

Atul Kumar (2024), “A study of role of Artificial Intelligence in creation of Advertising Slogans”, national conference on “Pinnacle Perspectives: Unifying Strategies and Technologies for Tomorrow”, Dr. D. Y. Patil Institute of Management & Research, Pune, Maharashtra (February 9&10).

Atul Kumar (2024), “A study of taglines adopted by cola giants in India”, national conference on “Pinnacle Perspectives: Unifying Strategies and Technologies for Tomorrow”, Dr. D. Y. Patil Institute of Management & Research, Pune, Maharashtra (February 9&10).

Atul Kumar (2024), “Role of Taglines in Advertising”, national conference on “Innovate to Elevate: Fostering Creativity for Sustainable Business”, Dayananda Sagar College of Arts, Science and Commerce, Bangalore (August 24).